About Nive Beef

We (Doug and Rachelle) both grew up on the land and are continuing our family grazing traditions. We produce our cattle using low stress, ethical practices. To start off we made jerky for family and friends. The feedback we received led us to venture into commercial production of a traditional jerky. We can guarantee the premium quality because it is a genuine paddock to packet product.

Yes we run 1,000 breeder cows and progeny on our property, Nive Downs. Our cattle are 100% grass-fed and hormone free. We are passionate about sustainable farming and producing our traditional style beef jerky.

Doug has long been a fan of eating beef jerky. Being a bit of a foodie he decided to have a go at making his own home made jerky, a few years ago.
Having been in beef production for over 20 years we felt there is an excellent opportunity to value add our beef produced on our property. We knew we could offer a premium, high quality jerky that would be a unique product in the market place both because of the way it’s made and the fact that we can guarantee quality from paddock to packet.

Beef jerky is a high-protein snack which helps make you feel fuller for longer. It stores and travels perfectly as it is dried. It is suitable for all ages, kids especially like it.

Our guaranteed traceable food chain from paddock to packet using a quality fusion of Angus and Charolais beef cattle. The jerky meat is butchered by hand. Much care and attention goes into ensuring that our customers experience an authentic jerky with a home-made look and taste.
It’s a preservative free product as well as free of vegetable gums and contains no fillers – so you’re buying 100% beef.

The product has a great texture as only the most suitable cuts of meat are used for our jerky and are expertly processed by our local Augathella butcher. Also wonderful texture can be attributed to the breeds of cattle that we use. The Angus breed is well known for tenderness.

Yes, it does. The great thing about dried beef is that you can take it anywhere and enjoy the convenience of a nutritious snack.

It is the perfect convenient and nutritious snack for busy people. Work or play, if you are looking for a quick and easy, healthy alternative that is suitable for the whole family then Nive Beef Jerky is the one for you. What we’re finding is that even people who haven’t traditionally thought that they would enjoy jerky are suddenly huge fans. Our kids love it and it’s a great lunchbox snack. When Doug is out working on the property, he always keeps an emergency snack bag in the car. We even add it as a tasty ingredient to add flavour when we are cooking.

We’ve had a lot of support from local pubs and butchers out in western Queensland. In the cities we are targeting boutique breweries, premium butchers and grocers, health shops, sporting facilities and farmers markets.

We offer a premium jerky product and our packaging reflects that. Our customers are quite discerning. They want a quality product that is produced ethically and is good for them. As an added bonus they can feel good about supporting an Australian family business. Our 50g packet is twice that of most jerky brands so it’s better value for money.

• Paddock to packet. Small family business oversees the entire process.
• Good potential for impulse purchases.
• Professional quality packaging.
• Australian owned and made.
• Alternative healthy snack food product.
• All natural.

Everyone who tastes our beef jerky has praised its quality and texture. The jerky connoisseurs say it’s delicious and a little different to other brands, and those who have never tasted jerky before are pleasantly surprised by the experience and keen to try more.

The Original beef jerky is the first flavour we perfected. This is perfect to feature on an antipasto platter or with an afternoon drink but is mild enough to enjoy all times of the day. Children particularly enjoy this flavour.
Hot & Spicy is a medium heat type jerky; the chilli warms the palate more with each piece eaten.
Heated Garlic is an earthier flavoured jerky with just a hint of chilli for warmth and a subtle taste of garlic.
A completely different and fresh take on beef jerky, Thai Fusion has elements of red Thai flavours infused with hints of lemongrass and coriander.

Watch this space – Doug is experimenting with some new flavours.

Our little family of five is the face of Nive Beef Jerky. We are just one farming family in Queensland sharing our love of good quality jerky with the rest of Australia as well as our journey through this process.